"Use a formula to write the speech. There are so many to choose from: [...] You could do the TED Talk: 1. Open with a personal story that explains why this topic is important to you. 2. Tell another personal story. 3. And another. 4. Reach peak self-satisfaction that you're killing this TED talk. 5. Draw a surprising conclusion from the stories that can be expressed in a single sentence that people will want to immediately share on social media." --Works Well With Others, by Ross McCammon.