Pro-tip: If your brand name ends with an "s", maybe adding "cares" after your brand name as a twitter handle isn't the best idea. .
Saw someone on Twitter reaching out to Sears earlier, and I immediately read their Twitter handle as "Sear Scares" instead of "Sears Cares" ‎- Mr. Noodle
@laurabottscares Hee! ‎- Ell Bee