"...most people simply won't care enough or get enough benefit from long-term features if a shorter-term alternative is available." ‎- лохматая стереометрия
"So, yeah. Changing people's behavior is really hard. No one in this market succeeded at doing so -- there is no Google nor Amazon of personal finance. Can you succeed where we failed? Please do -- the problems are absolutely huge and the help consumers have is absolutely abysmal. Learn from the above and go help people (after making them immediately happy, first)." ‎- silpol
Here Steve Blank weighs on the subject: "Why do fast followers win more often?" http://steveblank.com/2010/10/04/why-pioneers-are-the-ones-wi... ‎- лохматая стереометрия