» from archive
Why Wesabe Lost to Mint --
2010-10-02 18:32:41 GMT
"...most people simply won't care enough or get enough benefit from long-term features if a shorter-term alternative is available."
"So, yeah. Changing people's behavior is really hard. No one in this market succeeded at doing so -- there is no Google nor Amazon of personal finance. Can you succeed where we failed? Please do -- the problems are absolutely huge and the help consumers have is absolutely abysmal. Learn from the above and go help people (after making them immediately happy, first)."
Here Steve Blank weighs on the subject: "Why do fast followers win more often?"
Best of Mokum