How Taiwan Managed to Produce the World's Best Whiskey
over 1 year ago
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"For years, Lee wanted to get into the alcohol business but the Taiwanese government had maintained a monopoly over the tobacco and liquor industry. In 2002, once the market opened, Lee commanded a group of researchers to look into which alcohol would do best in the global market. Beer was ruled out because the state-owned government Taiwan Tobacco and Liquor Corporation still largely controlled the market. "We looked into cognac but realized that grapes would spoil easily in the Taiwan heat," Chang says. Whiskey—with imported barley from Scotland, Finland, and Sweden—seemed to be the next logical choice. The market analysis confirmed it. Whiskey imports into Taiwan had been increasing annually since 1991; they increased rapidly after 2002 and peaked in 2005. For King Car Group, getting into the whisky business was a calculated decision. However, it wasn't without its obstacles."
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