Startups can’t explain what they do because they’re addicted to meaningless jargon
“Content.” “Platforms.” “Synergy.” “End-to-end.” “Solutions.” It’s nearly impossible to find a startup at the conference that doesn’t resort to jargon when describing itself. ‎- cognitive shusher ™
These words sound technical and informed. But they mean nothing, and they make it difficult for ordinary people to understand what a company actually does. In an effort to either sound smart and attract investors, or to simply dress up an otherwise boring product, startups that rely too much on jargon end up alienating the users they want to attract. ‎- cognitive shusher ™