Les Waas, Adman, Dies at 94; Gave Mister Softee a Soundtrack "His jingle, a herald of summer in the city, and of the ice cream man down the block, is the textbook embodiment of an earworm: once heard, never forgotten." (by Margalit Fox) http://www.nytimes.com/2016/04/28/business/les-waas-mister-so...