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"When Alex Andon got his first order for a $25,000 jellyfish tank installation, he was excited. He also had a problem. He didn’t know anything about jellyfish or how to make a jellyfish tank. He had a hunch that people wanted to keep jellyfish as pets, so he created a test website and bought $100 in Google search ads. Lo and behold, his phone started ringing with enquires and he got his first order for the $25,000 jellyfish tank." ‎· Alex Kapranoff
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