maitani » posted to maitani and linguistics
Just your average Svensson: placeholder names in English and other languages http://blog.oxforddictionaries.com/2016/01/placeholder-names/
"If you follow politics, you will have noticed that politicians often invoke the cliché of the ‘man in the street’. You may have heard them referring to the average Joe, Joe Bloggs, John Public, Joe Sixpack, etc. when talking to an audience, addressing everyone and no one, rather than someone in particular." ‎- maitani
In the US, we also have Peoria (as in "how will it play in Peoria?") as a stand-in for an average town. ‎- John B.