"Oh, what nice containers. And they come with free [insert product name], too! These will be perfect for X, Y, or Z, in the bathroom."
"Children will always be afraid of the dark, and men with minds sensitive to hereditary impulse will always tremble at the thought of the hidden and fathomless worlds of strange life which may pulsate in the gulfs beyond the stars, or press hideously upon our own globe in unholy dimensions which only the dead and the moonstruck can glimpse." — Supernatural Horror in Literature