Nootropic Brain Drugs Rise in Popularity for Today’s Cutthroat Corporate Climbers "Excess is out. Efficiency is in. Welcome to the world of nootropic brain drugs." http://observer.com/2015/04/nootropics/
"Nootropics, from the Greek “noos,” for “mind,” are chemical supplements that claim to improve cognitive function, increase alertness and strengthen memory and recall. Once the exclusive purview of online forums, where enthusiasts and self-made DIY neurobiologists would catalog their experiences and reactions to any number of experimental substances, nootropics have gone mainstream, finding devotees among the 21st century’s white-collar elite. And Silicon Valley startups and life-hacking gurus are rushing in to meet the demand. Their goal is to render nootropics simple, accessible and unfrightening—and as lucrative as Red Bull. We discovered one of these startups, a burgeoning little company called Nootrobox, and this writer, who is notorious for pulling Icarus-like all-nighters and having the diet of a trash can, ended up gulping down capsules of something called “Rise.”" ‎- ronin