P&G CEO To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook -
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"In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world." -- oh, wish media got that hook into guts across whole revenue stream...
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