The Atlantic Turns a Profit, With an Eye on the Web -
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"How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century? "
«“In essence, we brainstormed the question, ‘What would we do if the goal was to aggressively cannibalize ourselves?’ ” What that meant more than anything else was forcing one of the nation’s oldest magazines to stop thinking of itself as a printed product. Separations between the digital and print staffs in both business and editorial operations came down. The Web site’s paywall was dismantled.»
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