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Worldchanging: Bright Green: Japan's Top Runner Program - http://www.worldchanging.com/archives/011179.html
"Making our homes more efficient can be as simple as eliminating obvious wastes of energy by insulating and weather-stripping, but making appliances more efficient demands hardcore engineering innovation. To make a refrigerator or stove or washing machine more efficient, companies must have incentive to invest large amounts of money in research and development." ‎- silpol