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Selling clothes online in Russia: Fabric of society -
"ONLINE as well as offline, imitation is the sincerest form of flattery. Vente-Privée, a firm founded on the strange notion that French women might like fashionable clothes at deep discounts, has been paid this compliment more than most. Companies cut from similar cloth have appeared in one country after another. In 2008 two German men, Damian Doberstein and Oskar Hartmann, spotted that Russian women were missing out. “No one was telling Russian women, ‘You could look good for 70% less’,” Mr Hartmann says." ‎- silpol