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Who's to Blame For the New Watered-Down Maker's Mark? Japan, Beam Inc., and Yourself - Zachary M. Seward - The Atlantic - http://www.theatlantic.com/business/archive/2013/02/whos-to-b...
"Maker's Mark just got a little less stiff. The bourbon brand, known for its bottles sealed with red wax, told customers today that it's reducing the amount of alcohol in the beverage in order to meet rising global demand." ‎- silpol