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SEX – Breakfast of Email Engagement Champions | The Return Path Blog -
"Now, my followers will know that Firebox is one of my favourite brands, and I have written about them before (see Figaro Digital and NetImperative). For those unfamiliar with this brand, they are an online gadget shop, and their emails have a fine tradition of risqué humour and tongue-in-cheek innuendo." ‎- silpol