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Facebook mulls silently tracking users’ cursor movements to see which ads we like best -
Facebook is testing data mining methods that would silently follow users' mouse movements to see not only where we click, pause, hover and how long. Facebook should know in the coming months whether incorporating the new data collection makes sense for a slew of uses. It turns out that where we place our mouse cursor closely correlates with eye gaze especially when looking at search results, the researchers found. Rudin, being Facebook's data chief, is preparing the company’s infrastructure for the massive data binge that would come out of such cursor/hover tracking. Javascript processing has relieved the strain on the browser. The only problem that remains is how to store and process all the resulting data. Read complete article ‎- silpol