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There Ain’t No ROI in Software Testing - http://blog.smartbear.com/testing/there-aint-no-roi-in-softwa...
"Using a return on investment calculation for testing (or test automation) is an error. It’s misuse. It’s kinda like my misuse of English grammar in the title up there … But I doubt you had any trouble understanding my meaning, and you may already understand my “joke.” Regardless, it’s still wrong." ‎- silpol